Performance Marketing for Regulated Gambling Brands
We own and operate high-performing affiliate platforms in the UK gambling and sports betting market, delivering compliant, sustainable player acquisition.
- UK-based limited company
- Regulated market focus
- Direct operator partnerships
Who We Are
Black Marlin is a UK-based digital marketing company specialising in affiliate publishing within the regulated gambling and sports betting sector.
We do not offer generic marketing services. Instead, we build and operate our own consumer-facing platforms, allowing us to test, refine and scale strategies in real-world conditions.
- Affiliate publishing
- Content-led SEO
- Conversion-focused UX
- Social media audience growth
- Compliance-first approach
Our Brands
betttingapps.co.uk
Focus: UK betting apps & mobile-first users
Channel strength: SEO + evergreen content
Horseracingapps.co.uk
Focus: UK horse racing fans, race goers and bettors
Channel strength: niche authority & seasonality
Inplay.co.uk
Focus: Live football betting & in-play markets
Channel strength: fast-turnaround content & engagement
Operator Partnerships
Trusted by Leading UK Gambling Operators
We work directly with licensed UK operators and adhere to responsible gambling standards across all platforms we operate.
Compliance & Responsibility
Operating in regulated gambling markets requires experience, responsibility, and compliance.
UK-focused audience targeting
Compliance-aware content creation
Responsible gambling messaging
Age-restricted and geo-targeted traffic
Transparent affiliate disclosures
About the Company
Black Marlin is a UK limited company operating exclusively within the UK gambling market.
Our focus is long-term, sustainable affiliate growth built on trust, compliance, and performance.